Ingelsta Kalkon
The Dishy Bird
From the Dunes

PackagingIdentityRetailStrategyTone of Voice
Let this delicious bird walk right into
your life. Ingelsta Kalkon makes high
quality tasty products based on turkey
from Österlen in Skåne.

Our contribution to this feathered
scene is an overall identity upgrade,
with the aim to focus more on warmth
and tastefulness than was done before.
In doing so, targeting both heavy
turkey lovers and turkey lovers to be.

The design breathes crafted care and
attention to detail. We picked our
inspiration for the flowing pattern
from the vast and lush dunes of
Österlen. The very much loved bird in
the logotype was shaped up in order
to display more of its powerful and
proud character. All done with the
ambition to capture the essence of
the landscape and the Ingelsta family’s
dedication and love for the artisan
approach to everything they
produce and communicate.