From Farm to Fork
The Green Summit
IdentityEditorial
Our task was to create a strong identity
for the Green Conference held by the
Swedish American Chamber of
Commerce. The Green Summit aims
to create an electric dialogue where
the focus is on sustainability in the
food chain “From Farm to Fork”
and explores how to feed a city
and to fuel the food chain.

Inspired by the polarity between
tradition and science, history and future
and the rural and the urban landscape,
Amore created a strong and
recognizable logotype, designed to
live on for many years and many green
summits. The Farm to Fork identity
with its strong logotype was so
appreciated that the client chose to
recycle the theme and use it again the
year after. Since then the design has
organically changed to be flexible
enough to fit with each year’s specific
theme. It has also received many
awards from the industry!

Silver in
European Design Awards 2012

Nominated in
Core 77 Design Awards 2012
A proof that the issues of environment
and sustainability – and a symposium
that deals with them – could employ
a sophisticated branding strategy.
Kyungsun Kymn, jury member of Core 77 Design Awards