Sweat In Style
PackagingIdentityStrategyTone of Voice
Casall, the Swedish sports-brand,
combines function and style in their
high end training gear, equipment
and clothes. We were asked to give
their packaging in all of their
categories such as Underwear, HIT
and the main category some love
and a very much needed update.
We rolled up our sleeves over
bulging biceps and took on the task.

The packs have been given a clean
and inviting look as well as a clear
graphic system to make it easy to
differentiate the segments within the
wide range of products. With design
inspiration picked from inside the gym,
we want consumers to feel inspired
and empowered. With this in mind,
we also made tone of voice an
important part of pack communication.
After all, the best training is the one
you actually do.